Traditional marketing is becoming less effective every day. As a company with growth and sales as an objective you need to market effectively to generate leads. This is where Content Marketing comes in.
Content Marketing is part of your overall marketing strategy. Here’s how it works – you provide useful information to your current and potential customers through different marketing channels, they like the information, they trust you and in return you’re the helpful expert when it’s time to purchase a product or service. There’s no selling and no pitching. Seems simple, right? Yes. Is it simple? No.
Ten Foot Digital can help you create your content marketing strategy, your content and distribute it.
Here’s a quick list of different types of content marketing:
Guest blog posts
Don’t be scared, you don’t need to use all of these, but you should do at least three and which one’s you choose are based on you’re marketing strategy and your marketing plan.
Why should you use Content Marketing:
- It helps you’re SEO – By having a lot of relevant content on your website, search engines see your website as “authoritative” and rank you higher.
- It creates customer loyalty — The more your customers use your information, and see you as the expert, they will continue to purchase from you and refer you to friends.
- Saves time and money — We all want to save time and money. With content marketing, once you create the content, you don’t need to do it again. You can take a lot of the answers to common questions or how-to items and put them on your website. In effect you can create a library of answers that will free up your time and your employee’s time to focus on growth.
- Increased sales — Today’s customers research their purchases online before going to a store, or hiring a service. You need to be seen as the obvious choice when they purchase. If you give them the best information, they will see you as the expert and trust your company to give them the right products and services to fulfill their needs.
When will I have the time to do Content Marketing?
We can help with that. We’ve been helping companies create marketing content for over 20 years including video, articles, how-to and other material. Let our experts create content for you that matches your marketing strategy.
You know you need to do content marketing. What are you waiting for? Put your company on the path to success with Ten Foot Digital.
Or to learn more about our Free Marketing Check-Up, Click Here.