Why do I need a Marketing Activated Website?
Is Your Web Design Improving Your Bottom Line?
Web design is a lot more than just choosing pictures, colors and adding keywords. Your website needs to market your business for you. The idea is that your customers need more than a way to look up your phone number and address. You want high conversion rates and low bounce rates that lead to an increase in the bottom line. Unfortunately, if you’re working with an SEO agency or a web designer, there’s a good chance that you’re not getting a marketing activated website, which means you’re wasting your money. You need to be working with Ten Foot Digital to make sure your marketing is driving the site, we will make sure it is optimized and looking good, after all it needs to be found and it needs to sell.
SEO Isn’t Enough for an Extraordinary Website
Today, search engine optimization (SEO) just isn’t enough for an extraordinary website that offers great marketing results for your local business. SEO does not convert visitors into customers. If the SEO is done well, it can get you rankings, but that only means your customer can find your site, it doesn’t mean they will like what they see when they visit your site and it doesn’t generate sales. Your website needs to be attractive and speak to your customers so they “know, like and trust” you. The site needs to walk them down the path to being your customer. SEO gets you found, the site needs to get you the sales.
How do you create a Marketing Activated Website?
Your entire website should be designed to bring in leads and grow your business. An extraordinary website needs to include good SEO (search engine optimization), SEM (search engine marketing), branding, lead capture, conversion optimization, persuasive copy, great responsive design and a way to update it easily. Every part of your website should be working hard to market your business and increase your bottom line.
Where do you customer’s view your website?
There’s a good chance your customer’s are looking for your company right now, on a mobile device. Think about it. When YOU want to look for something, what is the first thing you do? Take out your phone and search. Your customers are no different, and chances are these searches will turn into a customer visit, a call or an order. But only if your site is designed for this. It needs to be mobile responsive, otherwise your site is difficult to use and customers will get frustrated and bounce.
Working With Ten Foot Digital
If you’re just working with a web developer or web designer, you’re not going to get the marketing activated website you need to grow your business. Developers and designers are great people, we hire them, but they just can’t design a website with marketing and sales as the ultimate objective.
What you need is to work with a professional that has experience and extensive training in building marketing activated websites. Ten Foot Digital understands the power of building a website that is both a business growth and lead generation system. Instead of working with someone who only sees the design of your website and their own bottom line, you want to work with an experienced team whose goals are aligned with yours. You want to work with someone who has the success of your business in mind when it comes to website design.
We offer a Free, No-Obligation Marketing Check-Up to companies that are serious about growing their businesses. Find out what’s working and what’s not and your next steps to create the results you want for your business. Start now.