You don’t need an expert to tell that you should be advertising online. Nor do you need one to tell you that your online advertising could be better. After all, you are reading this page.
Online advertising at its most basic level is paying a provider like Facebook or Google, to put your company’s ad in front of their users for a fee. Of course, online advertising goes beyond Google and other search engine advertising to include Social Media and other networks. Having a strategy for your ads is the first step to creating a successful campaign.
Why do I need to use Online Advertising?
The reality is, people spend twice as much time online as they used to 12 years ago. Just like in traditional advertising, you want to put your business in front of your audience where they are, which today is online.
Online Advertising works whenever you want to reach out and grow your audience, or promote a something specific. There are a lot of options for targeting your audience in Facebook, LinkedIn, Google and others. But be careful, if you set up your advertising the wrong way you’ll be wasting a lot of money on high per click charges, and low conversion rates.
Your advertising campaign must be consistently monitored as your competitors change their campaigns. Keeping your advertising optimized can be a full-time job. It pays to have an expert review your advertising and suggest changes to your ads, targeted keywords, audience, etc. Ten Foot Digital can help you create your online advertising strategy and make sure it’s in line with your marketing strategy.
Some of the questions we address are:
Is your current online advertising approach working?
Are you reaching your target audience?
What is your mobile advertising approach?
What is your retargeting strategy?
How do your content offerings vary from platform to platform?
Are you utilizing all available platforms to most cost-effectively generate leads and/or sales?
Some companies don’t have answers to these questions, others know the answers but want better results. What about you? Do can you answer these questions? If not, we can help.
Whether it is a social media advertising platform like LinkedIn, Facebook or Twitter, a search marketing platform like Google AdWords, or other online advertising opportunities, it is important to utilize all the available online advertising platforms that resonate with your ideal customer. Using multiple channels, increases your chances of converting clicks into customers leading to online campaign success.
Let Ten Foot Digital help you reach your growth and sales goals by creating a total marketing strategy that includes Online Advertising. Get started today by applying for our free, no-obligation marketing check-up.
Or click here to learn more about our Marketing Check-up