What is Online Reputation Management?
As a business owner or marketing manager, you probably feel like you are running a marathon within your company, jumping from one project to the next with a million and one things to worry about and stopping to “Google yourself” is the last thing on your mind. We call this Online Reputation Management. We review what people are saying about your company online, help to improve your online ratings and make it easy for customer’s to post favorable reviews for your business.
Monitoring and controlling your online reputation is essential to growing your business. Ten Foot Digital can set up programs to generate reviews from customers and automatically publish good one’s to review sites and send negative ones to you so the issues can be addressed.
Why You Need Online Reputation Management
When your business is small or just getting started, it can be hard to imagine people talking about your brand or business. You may even be happy to find out that no one is talking about you.
The reality is that in an online and social world we want people to talk about us. Yes, we want then to say positive things, but if you’re not talked about, then you don’t exist online and that can be a far worse fate. No reviews is just as bad as negative reviews.
Customers will search for you, and they will read your reviews. They want “social proof” in the form of positive reviews and testimonials that support that your business is worth hiring or visiting. Online Reputation Management keeps you informed about what’s out there for customers to see and control what they find.
What Your Online Reputation Says to Customers
A study on BrightLocal.com found that 88% of consumers read reviews to determine the quality of a local business, and 72% of consumers will take action after reading a positive review.
Potential customers will be far more likely to do business with you if they find positive reviews from others that have already worked with or purchased from you.
What Your Online Reputation Says to Business Partners
Your business may be small now, but there may be a time when you will need to form a partnership or bring on an investor.
The first thing a potential partner will do is search for your business and depending on what they find could make or break the deal.
What Your Online Reputation Says to Bloggers and Journalists
Having bloggers and journalists cover your business can give you a tremendous boost. It can send traffic to your site, build your credibility, and offer free advertising. As much as good PR can help your business, negative PR can destroy it. You need to keep an eye on conversations surrounding your brand so you can step in to resolve negative situations and encourage positive ones. Sometimes the most loyal customers are one’s who had an issue and you were able to turn it around by responding and solving their issue.
Let Ten Foot Digital set up your online reputation management program to generate reviews. Most of the time only people who comment on your business will be negative. The best cure for this is to have an exceedingly greater number of positive reviews. So it’s important to actually request that your customers post good reviews.
To get started, sign up for our Free, no-obligation Marketing Check-up. We will review your online materials and set up a virtual meeting to share our thoughts and 2-3 actionable items you use to improve your web presence.
Our Online Reputation Management service is included in some of our “Done For You” Marketing packages.
Get started with improving your business today. CLICK HERE to go straight to our Free Marketing Check-Up application.