What is SEO and Keyword Research?
Search Engine Optimization (SEO) and Keyword Research are the foundation of a successful organic SEO Strategy.
There are basically two kinds of search results, organic and paid. Paid results are ads that appear when people search for your keywords and this is important when your building your web traffic and your audience. Organic search results are the ones that naturally appear. These are the most valued spots as they are usually the most relevant results for a person’s search terms and are given to the most highly ranked sites.
Your website must be optimized for search engines and include the relevant keywords you want to be found for. If you are not targeting the terms that are most popular in a keyword search that applies to your business, little else matters from an organic SEO perspective.
You invest in business cards, letterhead, inventory, logo design and website design… why not make a small investment in making sure your website has the potential to drive targeted visitors to your website. Most of our “Done For You” marketing packages include SEO and Keyword Research services. When you purchase our packaged services we will make sure all our products are optimized to work together, websites, SEO, social media,
Why Keyword Research?
Assuming you know what terms or keywords are best for your business is a big mistake. Many business owners and marketing managers believe they know what prospective customers use to search for their product or service. More often than not, the assumption is wrong and targeting the wrong terms can have a disastrous effect on your website’s performance. Having Ten Foot Digital take on the important task of keyword research is an investment in the future success of your business’s website.
Keyword research is the first step in building a successful SEO strategy. Optimizing your website without it is like trying to drive from New York to Los Angeles with no map, no GPS and no signs. Keyword research services from Ten Foot Digital put you on the path to success and make sure you start out going in the right direction.
How to get started?
To get started and receive 2-3 recommendations you can implement yourself to improve your marketing, apply for our Free, no-obligation marketing check-up. We will review your current online presence and set up a virtual meeting to review our results and provide you with 2-3 actionable items for improving you marketing.