Marketing has always been about connecting with your audience at the right place and the right time. That means meeting them in the locations where they hangout. There are times when you want your message to be seen or heard without all the noise of online advertising. Traditional marketing fills this need and is an important part of a well-planned marketing strategy.
Some of these assets include:
At Ten Foot Digital, we’ve been helping companies with their marketing materials for over 20 years and we can help your business too. We will create materials that are consistent with your brand and messaging so your customers can identify your business, whether they see you IRL (in real life) or online.
Why you need Traditional Marketing
Everyone says you need to promote yourself online and in social media. We agree, but you shouldn’t put all your eggs in one basket. There are plenty of customers that do not frequently go online, or use social media. Sometimes you want to know your promotion was seen by audience. Whatever the reason, your marketing strategy should include a mix of digital and traditional marketing assets.
How to use Traditional Marketing
In today’s market, there’s a lot of noise online and your message can be drowned out. On the other hand are traditional marketing tactics like promotional videos, Direct Mail, Advertising, brochures and business cards. The best strategies use a coordinated mixture of both online and offline campaigns in order to reach customers at different times and create top of mind awareness. One example is to use a direct mail campaign to target specific neighborhoods for a service, drive traffic to your website with a custom promotion and have them schedule a visit or sign up for a demonstration. This is all possible with our our “Done For You” packages to create a consistent image for your business offline and online.
Your next step is to request our Free Marketing Check-Up. Sign up today.